While it isn't the only game bundle digital store, Humble Bundle is regarded as the first, the most publicized and, arguably, the most successful since its creation the bundles have raised over $150 million for charity alone. The concept of the Humble Bundle was inspired by the regular indie game sales featured on the digital distributor Steam, as well as a successful 2009 "pay-what-you-want" anniversary sale of World of Goo. announced changes would be made to the system to limit charity donations to 15% of a purchase, however following backlash this was changed to require 15-30% of a purchase go to Humble Bundle Inc., depending on the bundle, with no other limits on distribution. Initially, Humble Bundle offered buyers the ability to choose how their payments were divided between a bundle's involved parties, even going as far as to allow users to have all of their money go to a bundle's charity, or to a single involved developer. While this did not place Humble Bundle directly under the operation of IGN, the acquisition caused some controversy, being seen by some as having the potential to create a conflict of interest. was acquired by Ziff Davis, LLC, via video game news and criticism website IGN. has published a number of titles via Humble Games. As well, Humble has since expanded to include a standard digital storefront, as well as a monthly-subscription bundle known as "Humble Choice", offering subscribers a selection of games for a monthly fee, with a portion of sales for both also being given to charity. However, bundles have since expanded in scope, even offering books, music, and comics, and typically offer games via redeemable Steam key (or other applicable storefront redemption system), rather than direct download. Initial bundles were entirely focused around independent games, and were offered as DRM-free direct downloads.
Proceeds from each bundle are then split between the games' developers, Humble Bundle themselves, and charities determined per-bundle. Begun in 2010 by Wolfire Games and later operated by Humble Bundle Inc., Humble Bundles are package deals offering video games on a pay-what-you-want price model, with additional games being offered for paying more than a certain amount.
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