For example, if your goal is to drive more Video Views, you won’t have the option to select Sponsored Content. Not all Campaign objectives support all ad formats. The right ad format for your campaign will also depend on your goals. Here are a couple of things to keep in mind: LinkedIn objectives Of course, while this format typically drives the most conversions, it doesn’t mean that you should ignore the rest and forget about them completely. The main difference is that it is marked as Promoted. This format typically consists of an image, ad copy and ad headline, and it looks very similar to regular organic posts. Here is an example of a Sponsored Content (Single Image ad):īest LinkedIn ad format: Single image ad (Sponsored Content) It works well because it blends perfectly with LinkedIn’s feed, making the ads less intrusive and more appealing to the users, resulting in higher conversion and CTR. The best LinkedIn ad format for most businesses is Sponsored Content. Today, we are finding out: Which LinkedIn ad format is the best?
Which is the best LinkedIn ad format? Is it the good old Sponsored Content? Or the new and exciting Conversation ad? However, if you don’t have the budget to test all 8 of them, how do you know which is the best LinkedIn ad format that you could start with?Īfter having worked for years with different LinkedIn campaigns and formats, I decided to share my experience and give the final verdict of which one has the highest chances of driving the best results for your business. If you are thinking about advertising on LinkedIn, one of the most important things that you will have to decide before launching your campaign is the format of your ads.
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